![]() The fact that in 2019, the Business Roundtable declared that goal to be no longer defensible, did not remove principles, processes, goals, attitudes, that are remain embedded in most of these firms. The first step towards clarifying the concept and implementation of innovation then is to get beyond palliatives and metaphors, and to address the root cause of the problem: the fact that for half a century, large firms pursued a goal of maximizing shareholder value and adopted bureaucratic mindsets, attitudes, values, principles and processes, that are at odds with a commitment to innovation. But they fail to add to an intellectually coherent view of innovation that can be evaluated, implemented, and steadily upgraded. ![]() It’s not that these metaphors are worthless. If you felt confused by this barrage of metaphors, you are not alone. ![]() ![]() The Crux Loonshots and Blue Ocean Shift Steve Denning Public Affairs St Martin's Press Hachette ![]()
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